The Miami HEAT unveiled their new City Edition uniform, “HEAT Culture!”
The HEAT Culture campaign reflects the standard established by Pat Riley, since his arrival in the mid-90’s. HEAT Culture is a set of values, expectations, commitments, and customs to get 1% better every day.
“I set the template for it back in 1995 when I got here – it’s academic. It’s a Culture I think every professional team should start with...however, it’s hard to do that because you have to have the total commitment, absolute total commitment, from players.” Pat Riley said.
All former HEAT players will receive their own personalized “HEAT Culture jersey,” including a message signed by Riley, Spoelstra, Andy Elisburg, and Micky and Nick Arison.
“We’ve always prided ourselves on designing uniforms that push our brand in fun and exciting ways, but this uniform presented a unique creative challenge since it’s been in the works since 1995,” said Jennifer Alvarez, Senior Vice President of Brand and Chief Creative Officer. “HEAT Culture is woven throughout our organization and our success, so it's very exciting to finally see it woven onto a uniform for all to wear proudly.”