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Juicy J is throwing his support behind the malt liquor brand Colt 45.  In a new ad for the company's "Keep It Colt 45" campaign, the Three-Six Mafia emcee talks about making memorable experiences. 

While surrounded by 40-ounce bottles of Colt 45, Juicy bats down the idea that clubs with lines and bottle service are what give meaning to his life. 

The commercial also shows him taking the stage at a packed concert.  His brother Project Pat and his crew members Nasty Mane and Lil Awree also appear in the video. 

Juicy J isn't the first big name emcee to promote the brand's "Keep It Colt 45" campaign.  Snoop Dogg has also appeared in ads for the marketing ploy. 

Check out Juicy J's Colt 45 commercial below!